AMC Theatres has recently introduced a novel cocktail worth 31 dollars, dubbed the ‘Beetlejuice Beetlejuice,’ which is based on one of the classic cult films, Beetlejuice. This drink has become a best seller on social media platforms and even off it due to its shocking price and stunning appearance. Nevertheless, the attention that’s being garnered by this cocktail isn’t only down to its creepy look.
At thirty one dollars, it is a drink called the “Beetlejuice Beetlejuice” that is a part of fans favorite AMC Beetlejuice drink since the popularity of the Broadway show opened as well as the popularity of the movie and its characters. The beverage is however offered in an ‘collectable’ Beetlejuice-themed cup, which probably helps explain the cost. So far the patrons are posting pictures of the drink that is made in dry martini or scotch glass filled with glowing green liquid, and the serving involves the use of dry ice for the wow factor.
Regardless of its viral nature, several movie goers have done a double take on the outrageous amount that is charged for that price. Some of the controversy surrounded whether this drink is an actual cocktail capable of impressing its creator’s audience or just a kitsch. Some people say it is really worth the price considering the effect of drinking the themed drink while watching the timeless 1988 Tim Burton movie, more so the Beetlejuice fans.
AMC has quite the history of launching specialty food and drink items with ties to major movie events, but this is one of the most costly themed drinks one has purchased. The movie theater chain is harnessing the power of nostalgia to focus on the market of fans who enjoy buying and keeping things affiliated to movie makers. The hefty price tag also talks about the wider phenomenon of this trend of movie theaters providing specific qualities- exclusive and expensive in their bid to attract audiences after the pandemic.
Some moviegoers are likely to cringe with the perceived price but the hype surrounding the ‘Beetle juice Beetle juice’ drink only goes on to show that The AMC has been quite ingenious in appeasing fans even if it means having them look for a nice drink just so they can post an interesting picture on social media.
