Urban Decay has formalized Cameron Brink, the bright new face of edgy aesthetic and vibrant cosmetics, as its newest brand ambassador. Brink, the rising figure in both sports and beauty via her role as a Stanford basketball star, joins the brand at an exciting time as Urban Decay continues its mission to celebrate boldness and individuality. This alliance therefore marks a giant leap not only for Urban Decay but also for Brink who fast-emerges into the limelight of public discourse beyond the basket court.
Cammie Brink, 21, makes waves in the world of sports, with a string of impressive accomplishments that range from awards and recognition in the All-Pac-12 Team and Pac-12 Defensive Player of the Year. Known for power, athleticism, and tenacity, values which Urban Decay would like to get closely associated with-and appeal to those who fear not to break the norms and speak their style in its own special way.
She will represent the brand in various campaigns, fronting Naked eyeshadow palettes, bold eyeliners, and others of the company’s signature products. As per the company’s statement, the message of the campaign will focus on breaking boundaries and challenging the traditional standards of beauty-a message that Urban Decay has been consistently pushing since its inception.
Vice President of Global Marketing for Urban Decay, Wende Zomnir, is thrilled at the collaboration with her: “Cameron is the real deal. She projects confidence, strength, and beauty, and commitment to challenge the establishment fits perfectly in line with the ethos of our brand. We feel welcomed to welcome her into the fold of Urban Decay and look forward to witnessing the impact she would bring to the table.”.
For Brink, this collaboration presents the possibility to blend her passion for self-expression with her sports career. She mentioned during a recent interview, “Basketball has always been my main focus, but I have always believed that beauty and sports can go hand-in-hand. Urban Decay’s message of individuality and authenticity resonates deeply with me. I am excited to inspire others to feel empowered and to embrace their unique selves.”
The partnership will come in a larger scope where the beauty industry’s brands are scouting to reach out to as many audiences as possible via partnerships that resonate with what the companies’ values portray. Through the partnership, Urban Decay is reaching for a broader appeal while becoming stronger in the pursuit of individuality and resilience.
The first campaign to feature Brink is coming later this year, and, with it, an intense meeting of athleticism and beauty that, at the core, highlights Urban Decay’s core message: beauty with an edge.
