It took half a century to create the inimitable Ralph Lauren—one of the world’s most acclaimed American designers. From simple beginnings in the production of ties to ultimately creating one of the largest fashion empires in the world, the story of Ralph Lauren is one of perseverance, vision, and innovations.
The Early Years
Born in the Bronx, New York, in 1939, to two immigrant parents, Ralph Lauren received on the streets of New York City a rudimentary schooling that led him to learn what real style is all about. In the year 1967, Lauren designed his first men’s tie under the brand name “Polo.” This would just be the start of a fashion revolution that defines America’s style for the rest of the century.
With such explosive brand expansion into menswear, womenswear, fragrances, home goods, and more, Lauren did something that was very different: he was able to marry the American heritage with luxury in a brand that spoke to the aspirational spirit of millions. His classic Polo player logo became synonymous with class and sophistication.
The American Style
Ralph Lauren has always epitomized a classic love for American culture in every design. From the preppy East Coast look to the rugged Western cowboy style, Lauren’s collections encompass every impression of America’s diverse influences on fashion. His clothing represents a kind of nostalgia rooted in the iconic wardrobes of young NBA students, sports enthusiasts, and Hollywood legends.
Lauren’s lines have always walked to classic silhouettes and quality fabrics; hence, the pieces he built can still be viable fashion pieces even as day-to-day styles rise and fall.
He dressed celebrities, politicians, and regular style lovers; therefore, where his style is quintessentially American, it is capable of going beyond the present social hindrances left on earth.
A Global Legacy
From its small beginnings fifty years ago, Ralph Lauren built an empire that goes far beyond a clothing line. A brand is a lifestyle of elegance and quality and commitment to the American dream—a project that the brand fortifies to this day. Today, the finest stores are found in big cities all around the world and on the highly-visited Ralph Lauren website.
In fact, it was a 50th anniversary celebration, an embodiment of the power of vision, creativity, and passion. His influence on American fashion is known to be imprinted on generations to come, a true icon in the global fashion world.
