One of the biggest influencers of fashion, Gigi Hadid, enters the turf of sustainable fashion with a clothing line that promises to be super environmentally sensitive. It promises to bring style with sustainability—an ever-increasing phenomenon of fashion-forward celebrities trying to do good for the environment with every cutting-edge style statement. This means that having Hadid get involved with sustainable clothing could not come at a perfect time, especially now when the world is trying to figure out what climate change and its influence are and how in the world can an industry like fashion impact Earth with its footprints.
Some of the steps the Hadid line takes are using organic cotton, recyclable materials, and low-impact dyes to try to minimize the ecological footprint in the production of clothes. The collection itself becomes harmless harm inasmuch as it makes use of eco-friendly materials, ethical processes in the production line, and timeless, durable pieces that promise to last longer than fast-fashion developments. Contrary to fast fashion, which is popular for waste and exploitative practices, the Hadid collection will ensure its supply chain mirrors transparency by being rewarded justly and responsibly for sourcing its materials.
So, what can one in fashion hope to see in the collection? More to the personal style of Gigi Hadid, the line is to present a chic minimalist view with versatility and comfort in the front. Earth tones, a neutral color palette, and very relaxed silhouettes with silhouettes that have been possible to be interpreted in the ability to transform from casual daywear into evening outfits. Perhaps it will be seen in the collection of classic staples as oversized jackets, high-waisted trousers, and cosy knitwear that are meant to remain relevant and wearable for years to come.
Hadid has somewhat hinted at elements that would refer to the experiences and travels in her life and natural landscapes as inspirations in design. Such affinity to nature could, on the other hand, be attributed to a sustainable attitude of the artist; nature is both a muse and an aspect of a delicate concern for nature in general.
Hadid’s sustainable fashion collection is part of the rising changes in the industry to greener processes initiated by change-orientated designers, brands, and style influencers. More celebrities, in this case, Gigi Hadid, step into sustainable fashion, providing a movement to write the direction of the industry and force consumers into consideration the impact their clothes will have on Earth.
And if there is surely one collection, as it is bound to be under her care with Gigi, dedicating her time and efforts to it, it will surely make sustainability the future of fashion.
