In an industry swamped by under-30 voices telling us how to live, Caroline Baudino shatters those stereotypes as she rises to the top in lifestyle influencing in her 50s. Her story proves it has nothing to do with how old the person is but, instead, with his or her potential in building such a deep-rooted connection with an audience and going about influencing that connection in a deep-rooted and relatable way.
It never was Baudino’s intention to be an influencer. She passed most of her life doing fashion work and raising her children—all of which many would consider to be a “normal” life. This was when she realised that the space for middle-aged women was lacking. The still-majority female population represented on social media by influencers in their beauty and wellness routines, along with savvy fashion tips, was not proportionate to those women who were about to enter a new phase of life altogether.
What she talks about is raw authenticity because she never hides anything related to ageing, like menopause, changing shapes in the body, and struggling with confidence in a culture obsessed with youth. She propagates the fact that it’s all about ageing well and embracing beauty born out of experience and maturity. In 2020, Baudino first began sharing her experiences and insights through Instagram and YouTube.
Differentiating her style is the elegant touch of classic with some modern edge. Her elegance, unbelievably fluffy and unattainable, can easily be emulated by her followers for her modern yet elegant sense of style. From timeless pieces to experimenting with present trends, she provides advice that feels accessible to women of all ages but suits those going through midlife particularly well.
The more followers grew, the more relatable Baudino was. Women found relief in her frank tales about mental health, love for the self, and discoveries in mid-age. Candidly, she shares through her trials of reinvention in middle age, inspiring thousands of fans to take their leaps of faith into something new—starting them on starter careers, hobbies, or fitness journeys.
She is testifying on days like today that even an influencer could be the broadest of one’s spectrum. And Caroline’s success at 50 must be one of the most strong statements because a woman of whatever age should be able to thrive, share wisdom, and inspire others to live confidently and authentically.
