Of course, Justin Bieber, the World’s Pop king, is not new to victory. From an early age in their careers, they have built up such a loyal substance that helps to reinvent one’s brand through multi-genre business pursuits. Moving from only music, the artist has expanded to some other fields mainly including fashion and skincare thus proving that not only the stage is where his talents are focused.
A most significant step taken by Bieber into biz is related to his very own fashion brand Drew House that came out to be created in 2019. Drew House is a fashion brand launched by Canadian clothing designers Drew and comprises of unisex casuals which include a looser cut ideal for lounging and a very cute smiley face graphic. It shows the actual wear style of Justin which is very casual, so it is loved by fans and even fashionistas. The ethos of Drew House and its focus on creativity and uniqueness appealed to the public and after some time many products of the brand began to sell like hotcakes.
Beside clothing, the star has also moved on into beauty and skincare companies. In reverence to the brand Innisfree, a case to be believed a notable Korean skincare was released in the year 2021. This enabled Bieber to extend his reach into lifestyle enhancing businesses targeting the younger female market concerned with wellness and self-care. His participation in this world of skincare complementaries is consistent with his stand on mental health and self-love as oftentimes expressed in his songs and lifestyle.
Also, looking at the digital spaces, opportunities and tacticians that Bieber has also exploited should not be ignored. He has also jumped into the world of NFTs (non-fungible tokens) which is in step with trends such as new technological tools. His dealings in selling non fungible tokens and blockchain assets complement his business thinking.
Using these avenues proves that Justin Bieber has paved a way in which he changes from being only a music star to an adept businessman. His expanding portfolio in fashion, cosmetic, and technology industries is a proof of his resilience and creativity. He is sure that there will always be a place for Biebers brand, both in music and beyond.
