A new music video of singer Sabrina Carpenter for the song “Taste” off her just-released six-album Short n’ Sweet has provoked some kind of internet user frenzy, setting records, by the way. Tipped to give viewers a cinematic experience with the support of an outstanding performance by the talented actress Jenna Ortega, the video has been viewed millions of times on YouTube. Within days of release, the video broke Carpenter’s previous records as it retained the fastest-growing music video on platforms like YouTube and TikTok.
The move to work with Carpenter turned out to be genius; it seamlessly combined the high energy of the pop celebrity with Ortega’s rich acting experience. With hits like Wednesday and Scream under her name, Ortega boasts a strong following that kept her cameo appearance on the music video under intense scrutiny. On-screen magic from this pair did bring an engaging storyline, which appealed and resonated very well among both their fans.
The video for “Taste” was, indeed, bold and daring work, with Carpenter done up in a series of justifiably striking outfits that match the tone of the song: confident, edgy. Ortega, meanwhile, reinforces the narrative depth of the visual retelling to help craft a compelling cinematic experience designed to transfix the viewer, and fans and critics alike have praised the video for its high quality of production—a cut of Carpenter’s more visually ambitious efforts to date.
Beyond the eye candy, “Taste” has received die-hard commendation for its earworm beat and lyrical playfulness. The song was highly touted in the week leading to the drop as if testifying to a newfound thirst that could not be quenched. Carpenter has always been quite the engaging artist: the preview snippets and behind-the-scenes teasers had teased a palpable thirst that couldn’t be fully sated until the video’s record-breaking performance.
Therefore, Carpenter’s success lies in a catchy song, star-studded collaboration, and a video with rich visuals. It’s not only a great achievement for the artist, but Taste also breaks the record and sets a new standard for pop music videos in 2024. As Carpenter consistently tops the music charts and digital platforms, this video of “Taste” marks another milestone in her swelling career and solidifies her place among the most influential young stars in pop.
