As a music icon, Taylor Swift not only has made headway on the charts but also changed the streaming business to be more artist-friendly. Indeed, as a result of her unapologetic arguments and actions towards unfair payments, there has been a paradigm shift on how artists treat artistic work and employment from these platforms, earning her a reputation as a game changer.
Another of her bold moves, which attracted a lot of criticism and media attention in 2014, was her removal of all of her music from Spotify, where she actually used to promote her music. Pogue defended herself by stating that music is not meant to be free and that it does not make sense for an artist’s work and efforts not to be valued appropriately. Arguably this reasoning was the momentous change for the industry and highlighted the underpaid status of a large number of musicians particularly on American continents who depend on streaming for them.
Her impact didn’t end there. In 2015, just before launching Apple Music, Swift publicly wrote a letter to the management explaining that artist’s rights in the music industry are never respected because the company is proposing a three-month free trial and will not pay the artists during that trial. That is why very quickly Apple changed its position and decided that the artists would also be paid during the trial. This was not only a victory for Swift, but it was also a victory for numerous artists whose earnings would have been cut.
Emotional theories have overshadowed commercial understandings of Swift’s fight to regain her artistry. The project provides an essential illustration of why performers should have the rights to control the output of their creative efforts. .
Swift’s activism has reshaped the hierarchies between artists and streaming services. With her using that platform to seek certain demands step by step, her circumstances gave journalists and others a reason to speak out about their concerns in the modern world. Such a dimension-making influence leaves this artist at the center of the transformation taking place in music streaming.
