One of the more surprising moves is Tyra Banks returning to the Victoria’s Secret Fashion Show of 2024, nearly two decades since she last sashayed down the catwalk for the brand back in 2005. The rest of this impetus is tied into her spellbinding career and stature as a supermodel, television personality, and businesswoman, so much so that Tyra Banks’ return is probably the most eagerly anticipated moment in the history of this iconic lingerie brand.
Tyra Banks was one of the original Victoria’s Secret Angels. The way she would walk across that runway was just mesmerizing. She was so famous for her powerful walk, dazzling smile, and appeal to the public with all the charisma. Banks will be remembered for all eternity as the first African American woman to appear on the cover of Victoria’s Secret catalogue and to wear the Fantasy Bra from the fashion house in 1997. Five years under the umbrella of this brand have catapulted her into a pioneer for diversity and inclusion within an industry many are quick to say is, and always has been, homogeneous. Her return to the Victoria’s Secret Fashion Show comes at a moment in time where the brand is in disarray.
After a gap year in the conventionally formatted traditional Victoria’s Secret fashion show in 2019, Victoria’s Secret has been in the process of major rebranding to ditch being exclusive and thus represents itself as being a more inclusive and body-positive lingerie enterprise. The firm had a string of setbacks over the last few years with problems that made an exhibition of diversity and ancient beauty philosophies. It was with such a backdrop that the company undertook to become the liberator for women in every shape, size, and color. With a presence by the banks in 2024, something more than a nod to the past exists; the brand is, after all, putting an effort into repositioning itself with a new audience. Tyra has been an advocate of body positivity and self-confidence since the beginning of time, so it is only fitting that she will play the role of leading Victoria’s Secret into its next chapter. Everyone’s mother, and everyone wants to know exactly how she will superficially incorporate advocacy into this iteration of the fashion event.
Another significant movement that goes with her comeback is when other veteran supermodels such as Naomi Campbell and Heidi Klum are already making a comeback, reminding the world of their lasting influence. This return on the Victoria’s Secret runway is a defining movement for Banks because it captures her transition from becoming a supermodel into the media mogul that she is currently underlining her lasting influence in the fashion world.
Just five months is all it will take before the 2024 Victoria’s Secret Fashion Show overtakes Tyra Banks as she returns to the runway armed with beauty, self-confidence, and empowerment that have best characterized the career of this Renaissance woman.
